Heatmaps aren’t just a pretty data set. You can learn a lot from them and let me show you EXACTLY how I do it.
Crayon released a report after analyzing 1,068 landing pages and these are the most important takeaways from that report.
The combination of landing pages and customer behavior page data might confuse you, and you might be a little unsure how to apply the information! It’s easy to get quantitative data that tells you whether a page is converting or not. It’s a lot more difficult to try to find out why. The fact is, most […]
Customer behavior analytics are incredibly powerful … if you know how to use them. In this post we’ll cover the exact strategies we use to evaluate our marketing campaigns using these powerful tools.
I’ve had it with surveys and you should too! Here’s why surveys can hurt your business and what you can do about it!
Can you guess which element got the most clicks? This one might surprise you…or is it so obvious that I am trying to fool you? Find out!
Do you remember the time when the best paid traffic sources for a business were ABC, NBC, and CBS? A simple time that consisted of three boring TV channels with the same content geared towards appeasing a mass audience. Or when a small business could be successful with paid ads in the yellow pages? Well, […]
bee-seen digital noticed their top funnel content wasn’t converting readers into leads. They found out why using heatmaps. Read more to find out how some simple formatting changes can dramatically impact the user experience.
Can you guess which button got the most clicks? My guess is you can, but wait until you see why the button with the second most clicks tells the real story!
Asking specific & targeted questions to your audience is a great way to find out what they want and boost conversions. Here are 8 amazing places to set these targeted microsurveys and 2 pages you should avoid at all costs!