This Privacy Policy is to inform you that TruConversion respects and protects the privacy and information of its users. Any sort of information shall only be used in filling orders and its disclosure on this website is strictly prohibited.

Version: Apr 26, 2018 (current)

This Privacy Policy applies to all the product, services, websites and apps offered by TruConversion. TruConversion considers data protection and privacy to be utmost importance. Data in Privacy Policy will refer to whatever data you collect using our services, it may be data collected in funnel form, survey responses or from visitor recordings, it’s all your data. Personal information or just information, means information about you personally that we collect or for which we act as custodian. We never sell personal data and we carry out all processing operations in strict compliance with the EU General Data Protection Regulation (“GDPR”) and with other applicable laws.


Account Holder: You have an account within a TruConversion service and you either directly create heatmap, forms, funnel, session recordings or you are added as user in applications within an account.

Respondents: You have received a microsurve or customer survey powered by a TruConversion service.
Website Visitor: Anyone who is visiting one of our websites for information.


Personal Information: You might provide us with your contact information, whether through use of our website or our services, a form on our website, an interaction with our sales or customer support team, or a response to one of our microsurvey/surveys.
Usage Information: Usage information includes your interact with our websites and services the webpages you visit, what you click on, when you perform those actions, what language preference you have, and so on.
Environment: We collect information from the device and application you use while visiting our services. Device data mainly means your IP address, operating system version, device type, system and performance information, and browser type.


If you are a Account Owner we will also collect:
Registration information: You need a Signup account before you can use TruConversion services. When you register for an account, we collect your email address, password and your name, your Company, website on which you will use TruConversion.
Billing information: If you make a payment to TruConversion. TruConversion use third party application “Stripe”. The TruConversion never store that information you enter in Stripe.
Personal Details: You can set various preferences and personal information on Personal Details page. For example, your phone number, department and designation.


The sole purpose of gathering this information is to assist the user in every way possible. This saves the user’s precious time and helps him/her gain maximum insight about the product.

TruConversion wants to provide the best support to its valued customers. Customer feedback is extremely vital for the company.

The customer’s personal information allows TruConversion to build a strong and sustainable relationship with its customers so that it can provide them with the best experience possible.

Different security measures are being applied to ensure the safety of your personal information.


TruConversion uses the basic concept of cookies to store the customer’s information solely for the purpose of his/her assistance, like, saving particular preferences, recalling the internet transactions or recognizing the browser. The customer, of course, can turn off cookies; however, TruConversion services might not work in absence of these cookies. The customer can contact the customer support any time in order to clear any misconceptions.

For more information please visit Cookies page in order to under how TruConversion works.


We use a select number of trusted external service providers for certain technical data analysis, processing and/or storage offerings. These service providers are carefully selected and meet high data protection and security standards. We only share information with them that is required for the services offered and we contractually bind them to keep any information we share with them as confidential and to process Personal Data only according to our instructions. We will only pass your data on to third parties without your express consent if we are obliged to do so by statutory law or an instruction by a public authority or court as outlined in our Terms of use.


In the event that personal information is compromised as a breach of security, TruConversion will promptly notify our customers in compliance with applicable law.


Please review our dedicated page to learn more about our approach to GDPR.

Data Access, Correction, Deletion, and Opt Out

For current TruConversion customers, you can review, correct, update or delete inaccuracies to the information about you that TruConversion keeps on file by logging into your account to update your password and billing information. Alternately (for data subjects tracked by TruConversion and for former TruConversion customers), you can contact us directly at We will acknowledge your request within seventy-two (72) hours and handle it promptly and as required by law. We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements. If you wish to opt-out of being tracked by TruConversion’s analytics software, you can do so at Opt-out.


It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via email, written or hard copy notice, or through conspicuous posting of such notice on the Service, as determined by TruConversion in its sole discretion. We reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain means of notification as described in this Privacy Policy.


Kindly visit our Terms of use page in order to better understand how and when to use TruConversion.


You agreed to be covered by TruConversion’s Privacy Policy by using its services.


TruConversion retains the right to change its privacy policy; however, changes will be posted on this page, if any, for user’s information.

Privacy Policy Versions:
JUNE 01, 2015