How to use Color Psychology to Increase Conversions

Do you want to increase your landing page conversion rate? Of course you do! That’s why we’re here. We’re really going to get deep in understanding the colour of it all. Color is all around us, it impacts our mood and each colour means something different to each of us. In this article we’re going […]

How to Improve Conversions Using Google Analytics Reports

Knowing your customers is a key component of running a successful business. Yet many digital marketers don’t realize what a trove of user data Google Analytics is and how much it can tell them about their site’s visitors. In this post, you’ll discover how you can use the Users Flow report, as well as a […]

How To Use Colors To Increase Your Conversion Rate (Infographic)


Colors hold a significant importance in achieving the aesthetic look that we want for our website.  Not only are colors a way of communicating feelings and emotions but they also serve as a pivotal tool for impacting consumers’ decision to make a purchase. Since colors have a transformative impact on our minds and trigger emotions […]