In 2015, Facebook is not only the largest social network, it’s the second largest website right after Google. If you’re a small business owner, the chances are most of your customers are on Facebook.
Naturally, it’s quite crowded with advertisers and businesses looking to tap into this marketing channel.
However having a presence and sharing isn’t enough to acquire customers. For a business being active implies building a community around your service. And where there’s community, there’s a word of mouth as well as an opportunity to build a lasting relationship with your customers.
Building a community is about communicating and engaging with your customers. But how can you communicate in an engaging way while running a small business Page? Here are some of our tips:
1. Ask for Advice
People love to answer questions and to help solve problems. Asking for advice is not only a great way to get valuable business feedback, it builds trust too.
2. Run a Poll or a Quiz
Running a poll is a more user-friendly way to ask for advice. People like polls, as they require little work and create a sense of curiosity to see how your answers compare with others.
In fact, polls and quizzes are among the most shared and viral types of content on Facebook!
People who are among your fans likely share some commonalities. In general, we all like to learn about what others think. At the end of the day, we’re social beings and how our ideas and opinions relate to the rest of our community matters to us, and is one of the prime reason behind driving social networks.
But don’t just share plain statistical data, use compelling pictures and infographics to make it easier to stand out.
4. Invite People to a Webinar
A webinar is as close to a personal meeting as you can get over social media. This form of content is great to build trust and establishing the position of a thought leader.
The webinar must be about something useful and related to a customer pain your product is trying to solve. At the end of the day, it is the virtue of value addition that will turn your fan into your customer.
Everyone loves freebies. In fact, freebies are among the most shared content on Twitter and Facebook.
Thus, it’s a good idea to let users engage their friends and boost the virality of your freebie campaign. A great example is how Gary Vaynerchuk let’s users tag their friends.
6. Funny Hater Email / Testimonial Compilation
We all get trolled sometimes, it is a common occurring in the world of social media where everyone comes equipped with the same superpower: access to an internet connection. However, in some cases a business can come across haters and trolls who can be surprisingly funny. The key strength, then, is to not freeze up and hide the feedback, but instead share this kind of comments with fans, making most of it.
7. Trending Topics
A sure way to engage your fans is to join a conversation about something they currently care about.
Facebook displays trending topics in the right navigation bar, so that’s a place to start. Trending shows you a list of topics and hashtags that have recently spiked in popularity on Facebook. This list is personalized based on a number of factors, including Pages you’ve liked, your location and what’s trending across Facebook.
8. PR Stunts
The best thing about it? It’s free (well, almost!) and can generate a lot more attention than any other marketing tactic.
A great consistently relevant example of a brand employing PR stunts is Red bull. Their PR campaigns are designed to WOW it’s customers and never fail to generate a lot of buzz.
Congratulate someone. Be a face of celebration. People love to join celebrations, even if it’s as trivial as clicking a ‘like’ button or posting a comment. It might be a colleague, a partner, a community member or even a trending celebrity who landed him/herself at a milestone worth raising a toast to.
10. Celebrate Holidays / Fridays
If your fans are regular people like you and me, they’re probably happy about Fridays and holidays. We all work hard and look forward to spending time with family and friends. One way of appreciating this bond of commonality is by celebrating the break.
11. Behind-the-Scenes Business Pics
Showing how your business operates builds a sense of trust. And trust is the single most important emotion that affects our buying decisions. People like to buy something they feel they know well.
12. Fun Office Pics
I hope your workplace isn’t boring or dull. Even if it is, I am sure there’s always a little room for laughter or fun. These are the moments showing your personality.
13. Employee Interviews
Another great way to show your personality is to show off your employees. If you’re a restaurant, run an interview with your chef. If you’re a marketing agency, let your creative director share some valuable tips.
The best thing about this kind of content is that aside from making your brand look human, it can also contribute to your image of a thought leader.
As it is with the internet, there’s always something controversial going on. You can piggyback on it by reacting to some of these topics and offering an alternative view. This is a so-called ‘grenade.’ A marketing tactic that can generate a lot of buzz.
But don’t just say your opinion. Supports your stance with facts and evidence. The chances are people and media will pick it up and link to it.Just be sure to avoid topics that can damage your reputation, such as politics or religion.
Apart from reacting to controversies, as a thought leader there’s surely a lot you have to say about the current business affairs. Especially if it’s something, your customers might benefit from.
If you’re running an e-commerce business, share a list of your highest sellers or top-rated products. If you’re a service provider, share a list of the products and tools beneficial for success in your business.
15. Ask Fans About Business Decisions
You can even ask your fans about some of your business decisions. E.g. launching a new product line? What kind of color would you prefer?
Not only can you show off your product, you can also get valuable and genuine customer feedback. Another important point is, that if your customers feel like they’re a part of your business, they’re more likely to purchase your products.
16. Photos of Your Products in Use
Showing your product in use is one of the best ways to take on board new customers as well as to explain your value proposition.
17. Viral Content from the Web
Just as it is with trending topics, build upon the hype of viral videos and pictures spreading across the web.
18. Customer Testimonial Videos
I guess this is a no-brainer. What’s surprising is how few actually do this. Your satisfied customers are your best salespeople. Take some time to invest in gathering testimonials and even creating videos with customers praising your product.
At the end of the day, do people like to hear about the product from a salesperson or another customer like they are? This is the best form of social proof.
19. Quote Pictures
We all need a bit of inspiration from time to time. Sharing inspiring quotes and motivational messages is something that keeps your brand’s human side prominent.
20. Run a Q&A and Post a Video Answering
Another great way to connect is to let Page audience ask questions they’re interested in. It doesn’t have to be strictly product related. In fact, it should be something they care about, and you can answer from the position of a thought leader.
A great example here is a book author Tim Ferriss. His books are about lifestyle and productivity so he let’s his fans ask for advice and then posts a video answering them.
21. Ask to Tag a Person
This is quite typical for Instagram but works great on Facebook as well. Just post a photo and ask people to tag their friends.
How? For example, post a photo on Valentine’s day and invite people to tag their loved ones. Or inspirations quote about friendships to tag their best friends.
22. Ask a Hypothetical Question
Such as ‘would you_ if you could.’ The even better strategy is to let people fill in the blanks. It minimizes the effort, so people are more likely to engage.
23. Food Pics and Vacation Tips
We’re not really sure what makes food and vacation tips so popular, but it is the most shared content across all social media networks.
Now Over to You
As you can see, we have shared here definite traffic driving, yet inexpensive post practices exercised by big brands as well.
Over the years Facebook has evolved at a tremendous pace. Now that it’s a public company it’s more biased towards advertising, and naturally they have to grow revenue. In practice that means Facebook wants you to pay for promoting your content.
This means your content has to be EXTRA juicy so that you can capitalize on the “Share” feature. The more the audience respond to your posts, the greater is the chance of your posts having a greater reach.
According to a study by SocialBakers, you can expect your posts to reach between 3-4% of your fans. Native video shows the best reach (8-9%) but in any case, you should have some kind of budget set out to boost some of your posts. Pick the ones you know resonate the most with the audience type you want connected to your brand.
Another point to bear in mind is to have a goal aligned with your strategy. Do you want to increase sales, engagement or brand awareness? All of these goals require a slightly different approach.
Now over to you, what are some great post ideas that we forgot about? Is there anything you tried that worked really well? Share it!
And hey, don’t forget to make use of the social sharing buttons bellow!