We all know for a fact that visitors who don’t click don’t convert. When it comes to conversion rate optimization, your call to action buttons can prove to be the ultimate game changer.
Web visitors can’t get through a checkout process or signup form without clicking at least one button. And that one button — like all of your buttons — can be improved on. Even minor tweaks to button design and copy can make a significant impact on your conversion rate.
Calls to action (CTA) may appear remedial and obvious, but they remain some of the most effective and potentially powerful tools for boosting the conversion rate of any website. So we need to optimize CTAs and pay attention to minor details especially when conversions depend on them.
In the following Infographic I have share 5 tips to make sure your Call to action doesn’t kill your website. So let’s see how to optimize your call to action buttons (CTAs) and boost conversions of your site.
Data for Call to Action Infographic
Color and its effects on Call to Action
Color is what makes your visitors find your call to action button at your landing pages. Don’t simply choose any color for your call to action.
Call to action buttons should stand out through contrasting colors. Also, Make sure it goes well with your overall branding and also appeals to the emotion of your audiences.
Why Position is important for Call to Action Optimization
Spot of your call to action at your site is also very important. Do well to ensure that your call to action isn’t buried under the folds. Avoid placing your call to action buttons in the side bar.
Your call to action must fit well within your website page design.
Creativity and Call to Action Optimization
Using call to action buttons at your site is nothing less than an art. So, be creative with your call to action buttons.
But it is also important to test frequently to see how well your visitors are taking your creative call to action endeavors.
SHAPE : How Call to Action Button Design can increase Covnersions
Experiment with the shape of your call to action to analyze which shape works best for your site.
However, experts believe that bigger call to action buttons lead to increase in conversion rates by 10 to 25%. Remember, the bigger your CTA button will be, the more likely are people to click on it.
Call to Action Copy
Do well to customize your call to action copy. Don’t fall for the generic terms such as “Buy Now,” “Click Here,” or “Free Trial’’
Test custom copy to find out what call to action copy works best for your site instead of using generic, over-used call to action copies.