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10 Insane Ways to Skyrocket Conversions for Mobile Commerce


Now, who doesn’t know that ecommerce is one of the fastest-growing sectors in the much larger retail and commerce industry. But did you know that mobile commerce is growing at an even faster pace and would soon leave ecommerce miles behind?

Given the fact the mobile usage is fast outpacing desktop usage; mobile commerce will soon become a norm rather than an exception. But sadly, a large fraction of e-commerce retailers haven’t yet awakened to the immense commercial potential of mobile.

They still don’t pay much heed to serving fully optimized and responsive online stores to mobile users. Resultantly, they are left in the dust.

If these are reasons enough to convince you to go mobile this 2016, we’re sure these stats will surely make your embrace mobile optimization and responsive layouts with arms open wide:

  1. There are 3.65 billion unique global mobile users. (Source:
  2. Over 1.2 billion people use mobile devices to access the web and no one screen size has more than 20% of the market share. (Source:
  3. 34% buyers use their mobile device usage for product searches. (Source:
  4. 61% buyers form better opinion about brands that offer great mobile experience. (Source:
  5. 4 out of 5 consumers use smartphones to shop. (Source:

Given these stats, it’s no certainly rocket science to understand why mobile version of your online store is important if you’re looking to convert strangers to your site into paying customers.

Remember, todays ever-so-busy and ever-so- connected mobile users look for and essentially demand better experience from brands. And failing to provide personalized and memorable experience across the changing screen size might just put you at a disadvantage.

Now that you understand why going mobile is so important. Let’s quickly quick run through what exactly mobile commerce is and what’s the big fuss about it?

An Exhaustive Guide to Mobile Commerce (1)


What Is Mobile Commerce?

If you’re reading this; chances are that you already know what mobile commerce is. But just to boil it down to the very basics, mobile commerce or m-commerce is a type of ecommerce where transactions are done using mobile devices such as smartphones and tablets.

The major goal in mobile commerce is to ensure that your business’ shopping experience is compatible to the ever-evolving screen sizes. To score success in the world of m-commerce, it pays to get acquainted with concepts such as responsive designs and mobile-friendly user experience.

For now, let’s quickly explore the reasons behind the ever-growing popularity of m-commerce across the globe.

1. Rise in Smartphone and Mobile Users

The first and foremost reason you must care about mobile commerce is the fact that he world is on mobile these days. An ever-increasing number of users now own smartphones and tablets and connect to the Internet using mobile devices.

The trend of mobile devices is catching up fast.  Statista reveals that there are 4.43 billion mobile users globally and the number of mobile phone internet users grew 11.5 percent in 2015 as compared to 2014.

Another report by Pew Research Centre reports that there are almost 64% Americans are now use smartphones and about 50% of them use tablets. Statista reports that number of mobile users has surpassed the number of desktop users.

Mobile users has surpassed the number of desktop users

2. Growing Impact of Mobile Devices

 The trend of mobile devices has constantly been on a rise for a few years now.  According to Statista, 7% of the global mobile phone population accessed the Internet from their mobile phone in 2015 and the numbers are expected to grow to a whopping 61.2% by 2018.

Growing Impact of Mobile Devices on Ecommerce

It wouldn’t be an exaggeration to say that use and impact of mobile is at an all-time high now.

Average User Time on Mobile
Traffic Volume from device

3. Impact of Mobile On Retail Commerce

 Mobile now generates over 30% of sales in all retail verticals. Yet another study reveals that 78% mobile searches for local business information result in a purchase.

Impact of Mobile On Retail Commerce
  • Average order Value: Consumers are comfortable buying on mobile and mobile order values are reaching desktop levels. Tablet order values are as high as desktop in most categories and smartphones are very close.
Average order Value from Mobile
  • Sales & Revenue – With more and more people sending an increasingly high time on mobile devices, shopping via mobile commerce has become a norm rather than an exception. According to Goldman Sach’s forecast, by 2018 mobile commerce will account for about $638 billion.
Global Mobile Commerce Spend
  • Transaction Time & Ratio – A research by Criteo noted that desktop purchases tend to happen mostly during working hours and shoppers switch to mobile during their leisure time. The research also found out that mobile devices rule the roost when it comes to early morning and evening transactions with smartphones accounting for 28% more purchases during the early morning hours and tablets accounting for 40% higher transactions during the evening hours.
Mobile Transcation by Device and Time of Day
  • Purchase Across All Categories – Shoppers are now purchasing on mobile across all categories. So no matter what your business is, you’re sure to get fair share of buyers for your products and services.

Mobile share of total ecommerce transaction

  • Steadily Rising Conversion Graph – While conversion rates on mobile are still trailin the conversion rates on desktop devices, they have gained solid grounds in 2015. Between May 2014 and May 2015, the average conversion rates for mobile devices improved dramatically, whereas Desktops witnessed average conversion rates go down by 3.5%.
US Ecommerce Site Traffic Share, by Device

4. Implications for Businesses & Marketers

Given the growing number of mobile users, consumers and the expected exponential growth in the mobile commerce industry, it wouldn’t be an exaggeration to say that it poses tremendous business opportunity.

But sadly, only a handful of businesses are making efforts to tap into the huge potential of mobile commerce. Most haven’t yet taken actions to grab a pie of the lucrative mobile commerce industry. In fact, a research report from Forrester shows that around 71% businesses provide online experiences that are not mobile-friendly.

Here’s a pie-chart from Shopify that reveals how a large segment of businesses aren’t still mobile ready.

A large segment of businesses aren’t still mobile ready

But it’s not just ecommerce players that aren’t mobile-ready. A fair percentage of small businesses are lagging behind in this race too.

A Constant Contact survey of 1,972 small business owners and employees found that 72% of respondents haven’t incorporated mobile into their marketing strategies and only 13% were providing their users with mobile-friendly experiences.

Shocking! Isn’t it?

If you’re still looking for reasons to include mobile in your online marketing strategy, check out the following stats to understand why it’s so very important:

5. Mobile Commerce Advantages

There are umpteen rewards of joining the mobile commerce bandwagon. Whether you’re a large business or a small one, mobile commerce has definitely got you covered with its wide range of benefits. Remember, the number of mobile users is growing exponentially, providing a considerably larger – and lucrative– market for an array of goods and services.

  • Wider Reach: Unlike ecommerce that relies on a traditional internet connection, mobile commerce allows you to go beyond boundaries and reach out to a larger number of potential buyers, even those on the go. Technology is driving the change. With the ever-increasing accessibility, speed and reliability of mobile internet access, mobile commerce is set to become the Next Big Thing in the world of retail and commerce.
  • Personal Connect: Mobile commerce allows for a personal connect. It yields a very personal encounter for your consumers, especially if your products and services are individually tailored. Mobile devices are more frequently used than desktop. Therefore, by simply providing the right kind of services seamlessly blended with personalization, you can capture the attention of your consumers and prospects right from the outset.
  • Ease & Convenience: With the advent of mobile apps, it has become all the more easy and convenient for consumers to browse different and shop in just a few clicks or taps. This eliminates the consumer apprehensions to use search engines or go through the otherwise complex ecommerce checkout processes.
  • Customized Apps: The world of mobile commerce allows you to build custom apps to streamline the purchase process and take elements of your brand and showcase it to the ever-growing world of mobile consumers in a way that’s even more awesome.
  • Customer Retention – 74% customers are likely to revisit sites that are mobile friendly. So, by simply making your website mobile friendly, you can you can look forward to adding batch of loyal consumers to your business.

6. Impact of Mobile-Unfriendly Sites

A mobile-unfriendly website can put off your customers and make them whisk away to your competitions. According to a study by Google, over 67% people indicate that mobile-friendly websites make them more likely to buy a product or use a service and 61% indicated that a bad mobile experience made them more likely to leave.

With this stat in hand, it would be safe to say that mobile-friendly websites largely influence purchase decisions, whereas mobile-unfriendly sites act as a deterrent discouraging buyers’ purchase decisions.

A large segment of businesses aren’t still mobile ready

And it’s not just customers that you’re losing. Mobile unfriendly sites hurt your brand perception too.


The same study from Google also reveals that 52% users are less likely to engage with companies that offer unpleasant mobile experiences and a lack of mobile-friendliness makes 48% users believe that the company doesn’t really care about their business.

A slew of other researches indicate similar information. For example, a research by Latitude reports that a good mobile experience improves brand perception for 61% users.

In fact, search engine giant, Google has made it clear time and again that it would penalize non-responsive and mobile-unfriendly sites by significantly decreasing their search rankings. So, it makes sense to invest in a responsive, mobile-friendly web design – one that works perfectly across multiple devices, lest you’re ready to take a hit on your search rankings.


7. Mobile Commerce Tips Every Marketer Must Know In 2016

John Lawson, online selling expert and CEO of Colder ICE Media says, “You need to have a site that’s optimized for mobile, even if it’s just a mobile responsive template for your current site. But you need to do that today. 50 percent or more of traffic is coming in from mobile devices, so it’s really a no brainer. If you don’t do it you’re just burning money.

We’re sure now you understand how important is it to invest in a navigable and fully-functional site in 2016. But the big question here is how will you ensure that your mobile-friendly site is perfect in order to stay ahead in the game in 2016? The answer is simple! You’ll need to learn the secret tips that only professionals know.

So, without further ado! Let’s check out the 10 pro tips to help you stay ahead of the curve this 2016.

1. Keep It Simple

We’re sure you’ve heard simple is beautiful! But let us tell you, simple is useful too! Remember, visitors often shy away from complex designs cluttered with unnecessary design elements. So, it pays to keep your mobile site simple so that your customers and prospects are able to easily locate relevant information. Simplicity will make important elements of your site pop up.

Check out the example of Etsy. This peer to peer ecommerce site features simple design elements so that its customers see their experience, their voice, their taste, whenever they look at its design.

2. Make it Fast

Most users expect a site to load quickly, and they tend to abandon a site if the load time is too high. That’s why you must keep your design elements minimal in order to need to optimize your site in terms of speed. Preload information that most users look for to mask short site load delays.

With a load time of 3.941 seconds, Mitsubishi Motors Australia remains one of the fastest loading sites in the world. In addition, it cleverly preloads important information to keep its visitors engaged till it loads fully.

3. Go for Scroll Not Clicks

Remember, modern-day, discerning customers for fast and quick solutions. They don’t like waiting for new pages to load when they’re just trying to browse. And that’s why it makes sense to ensure that your site scrolls continuously instead of the one that makes you click on several new pages just to view a selection of products.

Amazon is great example of a brand that brilliantly uses continuous scrolling to its advantage. Besides, the vertical scrolling, it also allows horizontal scrolling to help its visitors scroll between different items easily and conveniently.


4. Include Search Box

Remember, the major objective of your mobile site should be to make things easier for your customers, facilitate the process of finding information and help them find what they are looking for. So, place a search bar at your mobile site to make sure your customers don’t have to search all over your site for the information they want.

Make it easy for visitors to spot the search bar. Don’t bury it buried under the folds. With its search bar right at the top, Foursquare knows how to make things easier for its visitors. No wonder, it’s so popular amongst its buyers.


5. Ensure Large Buttons

Ok! Time for a reboot! How many times have you left a online store and went to another one when accidentally hit something else trying to add items to your shopping cart? Why did you do that? Probably, because you weren’t able to click the back button quickly or worst yet, you weren’t able to locate a back button.

To make sure that it doesn’t happen with your customers, you must do well to larger and easily spottable buttons. BuzzFeed cleverly uses menu items enhanced into large buttons at the bottom half of the screen to help users quickly select which option they’re interested in learning more about.

6. Provide Payment Choices

Given the ever-increasing cases of online identity thefts and credit card frauds, a fair share of shoppers are often hesitant giving out their credit card details. And unavailability of payment options forces them to abandon their shopping carts midway.

So, to ensure that your customers actually complete purchase process, you need to provide them with different payment options. Besides credit cards, you may offer the options of PayPal, Skrill and other popular payment platforms.

Here’s a screenshot of payment options provided by American retail giant, Amazon. See how many different payment options they provide to their customers.


7. Keep Links Out of Clutter

Today, most shoppers use touch screen mobile devices and smartphones to shop. Quite naturally, mobile site covered with buttons and clickable links make it difficult for users to navigate and scroll through relevant information. They end up clicking items or information they didn’t intend to and this puts them off discouraging their purchase decisions.

If your mobile site is too buttons and link heavy, it pays to include some space between these elements so you don’t end up frustrating your customers. Evernote does it perfectly. It ensures enough space between buttons and clickable links to make navigation easy.


8. Remove Unwanted Buying Steps 

Feeding in too many details just to buy a product may put off any one. Remember, most mobile customers prefer making purchases on the go and therefore they are less likely to make it through a lengthy checkout process without abandoning their carts.

Make sure your mobile website checkouts don’t include several steps. Do well to only include the checkout steps that are absolutely necessary. Express does well to pleasingly delight its visitors with a fairly shorter and easier checkout process.


9. Ensure Product Comparison

Every shopper wants to make an informed purchase decision. Quite obviously, a lot of them use their mobile devices to compare different products and their respective prices before making their purchase decisions.

In order to make it easy for your shoppers to make their buying decisions and build your credibility in their eyes, do well to ensure product and price comparison feature on one page. Remember, once you earn the trust of your consumers, they would keep coming back to your site. Ebay is a great example of a site that offers product comparison feature to delight its users.


10. Ensure Personalized Experiences

Info Tech Spotlight reveals that customers expect a VIP treatment from brands both online and in-person. Providing customers with the same personalized experience when shopping through mobiles can go a long way in boosting your bottom line.

A great way to interject a personalized shopping experience into a mobile commerce platform is to offer personalized product discounts and personalized product recommendations. So, consider offering features to encourage repeated business.

Shutterfly is a great example of a company that offers personalized experiences to its consumers. Shutterfly recognized the need to create a great mobile experience for their customers — and they delivered. Remember, personalized shopping experience across channels can increase sales by 40%.

Bonus Tips:

Before you go ahead and apply these tips, check out these five bonus tips to maximize the impact and minimize the risks:

  1. Optimize your mobile site’s content with the best keywords.
  2. Resize images and content.
  3. Remove duplicate content/error pages.
  4. Test your mobile site on multiple browsers.
  5. Test your site on different screen sizes.

8. How to Optimize Your Mobile Commerce Strategies to Boost Conversions?

Though mobile offers better engagement and a window of opportunity, conversion still remain a bigger challenge for mobile marketers. With the conversion rate of just 2.7%, mobile still has lower conversion than desktop at 4.4%.

Mobile Retail Conversion Rates

Low conversion rates for retailers indicate a missing opportunity. So, how will you will you ensure that your strategies make you stand out from the crowd and help you score a higher conversion rate?

Don’t worry! We’ve got you covered! Check out these 7 easy and innovative ways to optimize your Mobile Commerce strategies and boost your conversions.

1. Mobile Optimization

Mobile optimization is perhaps the most important aspect of mobile commerce. Don’t just assume that your desktop website will just work well for mobile viewing too. Remember, failing to provide a mobile optimized site might just put you at a huge disadvantage in the ever-so-competitive market.

Serving unresponsive, unoptimized mobile site can negatively impact your conversions. However, if you’re yet to be convinced by the need for mobile optimization, check out the following stats.

Given these stats, it’s no rocket science to understand that going mobile can bring you umpteen opportunities to convert occasional visitors into actual consumers. Remember, visitors who get better experience are the easiest to convert.

What Should You Do? Remember the following 10 best practices to optimize you site for a better mobile-friendly experience.

  1. Keep a simple design and constantly try to improve user experience.
  2. Ensure quick load time to make it easier for your users to access your site.
  3. Make sure your site has large, easy-to-read text.
  4. Ensure large, clear images at your site.
  5. Keep your links and buttons out of clutter.
  6. Use big, mobile-friendly calls-to-action buttons.
  7. Eliminate unnecessary text entry.
  8. Don’t use pop-up windows.
  9. Employ mobile redirects.
  10. Offers options to visit full site.

Capitalize on these 10 best practices to create mobile friendly experiences for your users! Ensure everything from images to the overall voice of your design speaks to your target market and resonates with them in the best way possible.

2. In-App Testing

Be it shopping, socializing, dating, reading or watching movies, you’ve got an app for that at your disposal. In fact, a report by eMarketer reveals that retail app usage rose in popularity by 174% in 2015.

No wonder, a many businesses are rushing to make the most of the mobile app craze. Every business is shelling out money to develop personalized and task-oriented apps to tap the app-driven future.

Still don’t have an app? Here are 3 reasons why you must have one:

  1. Mobile apps account for 52% of all time spent on online digital media. (Source: Tech Crunch)
  2. Users spend 89% of mobile time using apps. (Source:
  3. 42% of all mobile sales generated by leading 500 merchants come from mobile apps. (Source:

But apps are available dime a dozen. So, how will you ensure that your app is not just lost in the crowd? You’ll need to better the best! You’ll need to continuously run in-app tests, and push different interface options in order to increase your conversion rate manifold.

Testing an app is technically more taxing than testing a website. But you’ll still need to test and retest.

Take the example of Nitro. The popular PDF creation, editing and sharing software platform was able to increase its daily conversion running in-app tests.

Nitro offered a 14-day fully functional free trial of the Nitro Pro software through its website. But was struggling for conversions.

Nitro offer of Website

Looking to convert more customers from the free, fully functional 14-day trial version of its products, Nitro added in-app ordering feature along with an additional confirmation step and more security credibility content.

Nitro offere mobile app

Resultantly, Nitro was able to increase its daily conversion by 88%.

What Should You Do? Take a cue from Nitro and run in-app tests to increase your mobile commerce conversions in 2016. Here’s how you must approach in-app testing:

  • Data– Don’t just randomly test everything and anything. Use Analytics to gather data on who are your users, what they look for, what they like and what they don’t like. Then, decide what to test on the basis of the data that you’ve collected.
  • Goals – Set performance metrics to analyze the performance of the element you’re testing.
  • Performance – Measure your performance against your goals to see how you’re faring in the competitive market. Compare open rates, CTR, etc. to ensure the impact of your in-app test.
  • Retest– Chances are that you’ll fail miserably in your first test. But don’t worry, keep testing. And even if you succeed in your tests, do well to keep testing frequently to improve upon the winning variants.

Google has also been pushing a lot of new initiatives in mobile app domain. The most recent is Trial Run Ads.

Well, it doesn’t matter what you’re testing, you’ll need to make sure that everything —whether load time, functionalities, UI, billing elements or the overall voice in the design—resonates with your target audience in the best way possible.

3. Personalization

Personalization is one of the hottest trends for 2016 that you can’t afford to ignore. No matter where you turn, there’s someone talking about personalization.

But what exactly is personalization? It is a way to customize elements, features and functionalities to suit the individual needs and specifications of your customers and prospects, without overstepping boundaries and sourcing the experience.

If you’re still thinking why personalization is so important? Here’s some food for thought! It plays a crucial role in improving the mobile shopping experience. Mastering the art of personalization means staying ahead of the game. Remember:

Given these statistics, it’s not difficult to understand why personalization is likely to still dominate the world of mobile commerce for years.

What Should You Do? Personalizing the mobile experience for customers can help you grab a generous bite of the projected e-commerce sales of $3.5 trillion within the next five years. Fortunately, there are a few easy-to-implement tactics to personalize mobile experience for customers.

  • Provide Opt-ins to let your customers take their pick. Offer custom features such as configurable navigation and targeted product recommendations.
  • Create location and time specific messages. Use tactics like “flash sale before 5PM,” “Beat the chilly weather with this offer,” “Special deal for summer,” or “good morning” messages segmented by time zone.
  • Use Data channel tactic, dynamic field insertion, personalizes mobile interaction to increase engagement.
  • Personalize content based on the maturity of your customer relationships and engagement levels.
  • Sending personalized push notifications and in-app messages that speak directly can help drive engagement and build brand loyalty.

Pretty simple really. Simply, bite off each tactic in chewable chunks, as each step forward will increase overall momentum and you’ll be able to gradually boost conversions.

4. Cross-Platform Testing

If you’re reading this, chances are that you already know what cross platform testing is. But if you’ve been living under the rocks, here’s a quick, dirty definition of cross platform testing – it is process of testing different elements of your mobile site or hybrid apps across various different platforms.

Remember, mobile is segregated across a range of different devices including cell phones, smartphone, tablets and iPads. And that’s the reason why you need to run cross-platform tests to see that things are working just fine for you across all different platforms.

Cross-Platform Testing to ensure usability

Remember, you’ve put in a lot of time, effort and money to set up a mobile site and hybrid apps. But only having a mobile presence wouldn’t help you. You’ll need to facilitate conversions at all different platforms. That’s why it’s important to test your presence across different devices.

What Should You Do? Cross platform testing can help you reduce the possibilities of limited features, rendering and responsiveness issues, or crashes on certain devices. Here, we present to you a list of three pointers to explore the full potential of cross-platform testing to improve upon your mobile commerce conversion rates.

  • Check what tour users want. Use Analytics to understand the user behavior on your mobile site and hybrid apps. Gather qualitative data on user/platform behavior and patterns.
  • Set performance metrics. This will help you analyze the performance of your cross platform tests. Measure your test results against your goals.
  • Get an insight into each platform and device separately. It will help you understand how to maneuver core functionalities and elements for different platforms.
  • Play by the rules. Check out UI/UX guidelines for your intended platform. Failing to do so may lead to several challenges that will waste your valuable time, efforts and money. Remember, a great UX increases sales and online conversions.
  • It is extremely important to keep testing your app/site frequently. It will help you build each element of your app/site resolutely and will save you against any possible errors or challenges at a later stage.

5. Cross-Platform Retargeting

If you’re of the belief that ‘you build and they’ll come’, it’s time your changed your thoughts! Building mobile site or hybrid apps doesn’t necessarily mean that customers will start pouring in at your doorsteps.

Remember, everyone who visits your mobile site or app doesn’t necessarily spend. So, how can you make them spend? The answer is – Cross Platform Retargeting?

But what is Cross Platform Retargeting?

Cross platform retargeting is the best way to find lost customers wherever they go with cross-device user mapping. It gives you second chance to tempt communicate visitors to your business. If you’re still thinking why you need cross platform retargeting, check out the following stats:

Given these stats, it’s not surprising to know that an ever increasing number of marketers have already begun to embrace cross-device retargeting, which utilizes data from previous mobile activity, such as searches and app usage.

The importance of cross device retargeting will continue to gain solid ground in coming years, as the prevalence of cross-device strategies is on an all-time rise.

What Should You Do? Cross-device targeting can serve targeted advertising to consumers across multiple digital devices. So, if you too are looking to retarget your prospects and turn them into paying customers, follow these simple points:

  1. Segment your audiences. Make smaller groups of Visitors who have viewed a product or category and visitors who have abandoned their shopping carts in the past.
  2. Find lost customers wherever they go with cross-device user mapping. Retarget your prospects on the top mobile apps and exchanges.
  3. Choose the right ad format and optimize it to do well, irrespective of the changing screen sizes.
  4. Use strong call-to-actions with a unique value proposition.
  5. Measure results and ROI using cross-device conversion tracking.

Cross device retargeting is surely one of the best strategies to tap into the enormous revenue potential of the m-commerce industry. If you know how to use cross device retargeting, you can appeal to a wide range of potential clients and turn them into paying customers.

Wrapping it Up!

2015 was a tremendous year for mobile commerce industry, with more and more consumers preferring mobile phones for browsing, shopping, and banking. And with this trend it wouldn’t be an exaggeration to say that days of “traditional” e-commerce are done and over with.

It might be a few years before mobile commerce become mainstream, but it’s definitely better to get in on it now and ride the wave, instead of having to play catch-up later on.

Key Takeaways

  • Mobile is set to take the ecommerce world by storm– The number of mobile users have increased dramatically over the years. These users prefer banking, shopping and transacting on mobile devices. That’s why it’s important to optimize your strategies for mobile.
  • Optimize your brand for better mobile experiences – Make use of actionable data and turn the data into personalized and memorable mobile experience for your consumers.
  • Ride on the wave of apps – Retail app usage rose 174% in 2015 and are likely to gain even better standing in the year ahead.
  • Personalization – It’s the best way to form a relationship with your consumers and make them remember your brand in the ever-so-competitive market.
  • Cross Platform Testing – No one screen size dominated the market in 2015. We’re living in a world of changing screen sizes and that’s why it is important to test your site and apps across different platforms.
  • Cross Device Retargeting – Reconnect with your lost customers and try luring them back to your business with personalized ads and experiences.

As always, please share your thoughts in the comments, if you enjoyed this post share it on twitter, and never hesitate to hit me up with any questions, critiques, or feedback.


Picture of Hammad Akbar

Hammad Akbar

Hammad Akbar is a tech entrepreneur with a passion for technology and online marketing. In his short career, he managed to bootstrap two technology companies with minimum funds to multimillion dollar revenues. As the CEO & Founder of InvoCube and InvoCode, he managed to grow the companies separately to 80+ Staff members and multi-million dollar revenues within 2 years of inception.