If you’re looking to take your business effectively off-the-ground, then your main focus should be attracting more sales. Yes, you’ve spent through the roof in lead generation strategies, but are your effort really translating to sales?
If you’re reading this post, we’re sure you know what lead generation is. But if you’re still a naïve, here’s a quick definition of lead generation – it is the process of to getting sales by getting a potential buyer interested in your product or service.
Without doubt, lead generation drives business revenue. In fact, improving the quality of leads and increasing the number of leads remains one of the most important objectives for most businesses. But sending more leads to your sales team and making sure that those leads are actually ready to buy is easier said than done.
If you don’t believe it could be difficult, hold on to your jaw as we reveal to you some shocking lead generation facts.
- Nearly 96% website visitors are not ready to buy. (Source: Marketo.com)
- Only 13% marketers believe that their lead gen strategies are successful in realizing their major business objectives. (Source: Pivotpoint.io)
- 88% users leave wrong information when filling out an online form. (Source: Mintigo.com)
- 25% marketers don’t know their lead conversion rates. (Source: Slideshare.net)
- 79% marketing leads never convert into sales. (Source: Marketingsherpa.com)
Shocking! Isn’t it? But that’s how difficult lead generation actually is. But how could it be to find buyers who are interested in your products/services? Well, today, the answer is, “Very hard.” Successful lead generation is a product of multiple channels, quality content, and well-thought-out plan. All these factors blend together to generate leads for your business– and even then end-to-end conversion rates only reach about 5- 10%.
There is a wide variety of lead generation strategies that marketers use, and many are tied into the company’s marketing-sales funnel. Also called revenue funnel or sales process, it’s the buying process that a qualified lead goes through to make a purchase at your site.
This essentially demands that you’ve different selling technique for those who haven’t heard of your company and those who abandon their shopping carts midway.
A fair share of marketers don’t pay much heed to designing a strategic lead generation program before taking the plunge. Thus they end up wasting all their time, resources and money. Running lead generation programs without planning is like conducting a science experiment without instructions. You may end up mixing wrong chemicals or measure the wrong portions.
A strategic plan drives successful lead generation programs. As someone once told me, knowing is half the battle. Remember, knowing is half the battle won. So, if you’re setting up a lead generation campaign, it’s helpful to know what works today and what just might be a waste of time and resources. Which is why, here we present to you an exhaustive guide into how to make more sales with lead generation strategies this 2016.
What Will You Learn?
In this blog, we’ll walk you through how these two concepts – lead generation and sales funnel – intertwine and how they can help you get more sales for your product or service.
- Lead Generation Strategies
- Breakdown of the Sales Funnel
- How to Target each Level of the Sales Funnel
By making sure you have the appropriate lead generation tactic at each level of your sales funnel, you can increase your conversions manifolds.
Image – Website Lead Magnet
In order to get a qualified lead, you need to pull people to your website first. And to do this effectively, you’re going to need what is called a “lead magnet”. This could be any element on your site that sparks your users’ interest and gets them to click over to your website.
Some really great lead magnets include:
- Video tutorials
- Quality blogs
- White papers
- Free trials (or a free analysis of some sort)
These magnets will pull people to your website where you can then capture their information. Once they are on your website, there are strategies that you can use to persuade potential customers and prospects to provide you their contact information including their names, email, phone numbers, etc.
Here are just a few vital things you should do on your website in order to attract a regular flow of qualified leads.
Table of Contents
- Top Lead Generation Strategies
- How to Efficiently Manage My Leads?
- How to Target each Level of the Sales Funnel
- How to Connect with Leads
- How to Connect with Prospects
- How to Connect with Qualified Prospects?
- How to Connect with a Person that “Committed” to your Offering
- How to Connect with Clients?
- How TruConversion Can Help You Generate More Leads?
Top Lead Generation Strategies
To turn a stranger on your site into a lead, you’ll need to essentially collect their information. You can do this typically by collecting their email addresses. The simplest and successful way to get a qualified lead is through a contact form on your website.
To ensure that strangers landing on your site provide you with their contact details, you’ll essentially need to give them an option to do so. Make a legit space for visitors to enter their email addresses. But remember, organization is the key here. Your webpage must be laid out in way that vital information pop up. For example, the space to leave contact details or enter the email address must be clearly visible. For another, your contact details must not be buried under the fold.
Remember, the easier you make it for your visitors to leave their contact details, the more chances you’ve to generate qualified leads. Here are 5 ways to generate leads
1. Put Your Contact Form on Every Page
Well, you don’t necessarily need to put a big ‘CONTACT US’ sign in the middle of every page, but you’ll need to ensure an actual lead generation form on all your web pages. But don’t make this form too lengthy. Remember, the lesser information you ask for, the more likely people will provide you with their contact details.
See how LivingSocial makes an exceptional use of its contact form focusing only on getting the user’s email address.
A contact form is especially important if you’ve a strong social media network. If you tweet a blog post and someone clicks on that, you can’t expect that person to then land up at your homepage or contact page and dig around to figure out how to get in touch with you.
Remember, you’ll need to make it as easy as possible for them, so put a small contact us box with room to enter an email on each page. A well optimized homepage not only attracts your visitors but also tempts them into providing their contact details.
2. Include Customer Testimonials on Your Site
61% customers read online reviews before making a purchase decision. Quite obviously, it has become important than ever to ensure testimonials st your site.
Are you still apprehensive? Check out these stats to understand why customer testimonials are proven sales drivers.
- 50 or more reviews per product lead to 4.6% increase in conversion rates.
- 63% customers are more likely to make a purchase from a site which has user testimonials.
- Site visitors who interact with customer testimonials are 105% more likely to purchase.
- Consumer testimonials are trusted 12X more than product descriptions.
- 92% customers trust testimonials above all other advertising.
Given these facts, it wouldn’t be an exaggeration say that social proof helps you build trust and credibility for your site and facilitates conversions. Remember, modern-day discerning buyers essentially demand to see examples of their peers achieving positive results because of your products or services.
Here’s an example of Express Watches. The popular watch maker was able to increase its sales by 58% by adding customer testimonials to its product pages.
You’ll be surprised to know that adding photos or videos to your testimonials can make them even more powerful. Why? Because your potential customer gets to see an actual face talking about how much they love your product. If you can, show the customer using your products. It will help you get even more credibility.
Here’s yet another example. 37signals tested their original page against a test variation of a page with the picture of a customer. The results were surprising: the test variation with picture of the customer increased signups by 102.5%.
Here is the test and results:
Remember, the best form of marketing is word-of-mouth, so by placing pictures or videos of customers, you are showing how legitimate your company is. It’s vitally important to build credibility online, and testimonials are a great way to do that and bring in leads at the same time.
3. Make Your Web Design Appealing
The visual appeal of your website is critical to your lead generation efforts. And that’s why it pays to invest in a visually appealing, highly functional and easily navigable web design.
Remember, the right layout of your site can help point your visitor’s attention to the areas that you want them to see. Though there are some common elements and thumb rules that every design must follow, you can’t simply have a “one size fits all” approach as far as your website layout is concerned.
Here are some vital information that you must keep in mind:
- Keep it simple.
- Strategically place CTAs.
- Include CTA on every page.
- Ensure clutter free layout.
- Use social proof elements.
- Don’t make your site text heavy.
- Ensure easy navigation.
Since the Internet bursts at its seams with millions of websites, you’ll need to stay abreast with up and coming trends to keep your website updated. Remember, an outdated website design may put off your visitors. Make sure that you’ve elements that don’t impede on the homepage or internal page of the website.
Here’s an example.
Zen Windows were struggling with their conversion rate of mere .75%. In order to increase their conversions, they decided to redesign their website. The redesign increased conversions to 2.95%.
Old Design: The old design was cluttered and made it difficult for users to navigate the site. The contact box was intrusive and the site looked too text heavy.
New design: The new design looks nice and clutter free. Everything seems to be in place. The contact box is put in a place that isn’t intrusive. In addition, the site doesn’t look text heavy.
Remember, if your visitors struggle to navigate your site, it’ll have a negative effect on your conversions. A great way to make it easy for your visitors to navigate the website is by putting the contact box in places that aren’t intrusive.
Keep your design simple. It will make it easier for visitors to make their decisions. Remember, it’s important that your site does not look spammy. So it’s a good idea to invest in good web design in order to stand out from the crowd.
4. Put a Phone Number or Email Address
Adding a contact number and email address to your website may seem unwarranted. However, it will help you increase the consumer trust and add credibility to your offer.
Sometimes your potential leads will want to contact you — so make it really simple. Even if your prospects don’t actually contact you, presence of phone number and email adds to the credibility of the site. Your site must always feature a phone number and email address and your customer service team should answer all inquiries in a timely manner.
Here’s an example of TheFlowr.com. The company ran a simple A/B test with one home page variation with a small phone number and supporting call-to-action text. As a result, 53.96% of sign-ups originated from the home page variation with the phone number improving the conversions by +.5%.
Don’t dismiss this result thinking it’s just a .5% increase. Remember, conversion rates typically range from a mere 1% to 3%.
Original Home Page with no phone number.
Home page variant with a phone number and the call to action.
People who call or email are taking a proactive approach to getting more information about your company, so you know that they’re interested in what you offer. Treat them well so you can secure the sale!
5. Test, Test, Test
You should always A/B test your homepage when it comes to lead generation. Why?
Because none of these tips will help you unless you test them and find out what’s working and what’s not working for you.
Without testing, you’ll never know what your customers want and essentially demand from you. Maybe more people will respond to a contact form box outlined in red than in blue. These are small but incredibly important facts that you will want in order to increase lead generation.
Remember that your target market could respond differently than the general public, so you want to figure out the best way to get in front of them and get them to enter their email address in your website.
Check out what to A/B test, how to A/B test and when to A/B test help improve conversion rates.
By A/B testing, you can make necessary changes to your web pages to boost your lead gen efforts.
Obviously, you’ll need to have the right testing and analytics software to get a detailed insight on what’s working and what’s not with real-time data, trends and conversion funnels.
Remember, testing is the best way to know exactly what will work well for your lead generation strategies and help you convert more!
Now that you know how to get contacts, it’s time to talk about the differences between them.
How to Efficiently Manage My Leads?
Think about it – someone who downloads your eBook or comments on your blog or asks for more information on your company is a more quality lead than someone who just visits your site and/or puts in an email.
To effectively pick out the most qualified leads from your pool of leads, you would want to organize your leads. This is called “lead management”. There are a variety of ways to do this, depending on what your company offers.
The point here is that you would want to give more attention to leads that engage more with your brand. Some companies use a point system, giving more points to leads that interact more with their brand.
For example, someone who just provides you with their email address gets 2 points, and someone who adds their email and downloads your eBook gets 7 points. You can then organize your leads and your sales team can prioritize the ones that score more points.
It really depends on what your company offers in terms of free trials, content on the site, and contact forums. But the crux of the story is that the deeper a person goes into your website, the stronger the lead he/she becomes. This is because they are exhibiting signs of being interested in what you have to offer.
This also gets us into the sales funnel, as these leads are going to be sourced according to where they are in the sales funnel. But first let’s understand:
What’s a Sales Funnel?
A sales funnel is just as it seems – a funnel that leads down into a sale. Different companies define each level of the sales funnel in a different way.
In terms of lead generation, the sales funnel entails:
Let’s discuss what each of these elements actually are:
Lead: This is a person who you haven’t spoken to yet, but they fit in your target market. For example, let’s say that your product is an eBook for new mothers. Your target market will be women around the ages of 25-35. So a lead is a woman, in the US, between the ages of 25-35.
Your product will help them and they most likely want information on being a new mother, so they have a “need” for your eBook.
It breaks down like this:
They have a problem: Being nervous about being a new mother.
You have a solution: Information to calm their fears about being a new mother.
Someone is a lead if your product or service solve a potential problem they have. However, they do not know about your company, not yet.
Prospect: This is a person who is interested in what you offer. In the aforementioned case, this could be a new mother who saw an ad or read a blog post about your eBook. They have gone to your website, checked out what you have, and now they know about your company.
This person is further down in the sales funnel because they are now aware of your company, whereas a lead is only aware of the problem they have (which you can solve).
It’s important to remember, however, that this person is aware of the problem, aware of your company, but they are also aware of your competitors.
The person knows that there are other eBooks out there about being a new mother, and they’re probably at this point analyzing which one is the best for them.
Qualified Prospect: This is a person who has shown intent to purchase your product or service. It is a much smaller group than the “prospect” group, because this set of people are much more likely to buy. They have shown intense interest and are close to purchasing.
For our eBook, these people have given their email addresses or have talked to a customer service representative about the eBook. They most likely have looked at a lot of the competitors and started to weed out eBooks that do not interest them.
These are potential customers that have shown great interest in the eBook but have not fully pulled the trigger, not yet.
They may have financial concerns (the eBook may seem expensive), or resource concerns (that aren’t sure they will get all of the information they need from the eBook), or they are still weighing the pros and cons of getting the eBook. But, they are hooked and close to buying.
Committed: This person is essentially “verbally committed” to purchasing your product or service. Typically all of their questions and issues have been addressed (by your customer service team or on their own accord), and they have now committed to buying – but they have not yet made the final purchase.
A lot of times this is when someone puts the item in the shopping cart, but then they click off your page and “abandon” the shopping cart. In terms of our eBook, this could be someone who is going to purchase the book, but has not yet completed the purchase in the hopes of getting a 10% off discount or some sort of terms to be met.
Typically at this stage, they’ve chosen you over your competition, but they may be waiting on certain elements. At times this could be financial (they want a discount and are waiting for it to go through), or it could be some other term or version of the contract they are waiting for to go through.
Client: This person has bought your product – Congrats! This person is now a paying customer, and your focus has shifted from getting them to buy one product to getting them to become a repeat customer.
For example, they’ve bought one eBook from you, and now you want them to purchase a follow-up eBook or another related baby product you have in stock. You want this person to be a brand follower – so you want them to follow and interact with your brand on social networks and to help get word-of-mouth out about your brand.
You can ask them to write a testimonial or a review, comment on social media or offer them some sort of incentive to refer a friend to buy your products (eg: if a friend buys, they get 20% off their next purchase).
Just because the person is a client, it doesn’t mean your job is done!
Now that you understand the sales funnel and lead generation, it’s time to put them together and talk about how lead generation should change as you work your way down the sales funnel.
As you learned, the person is different at each level of the sales funnel so they need to be treated differently, and your company should take a different approach when trying to get them to become a client.
How to Target each Level of the Sales Funnel
In order to get more customers, you will need to segment all your leads into the sales funnel. If you’re wondering how to do this, there are many tools that can help. How you decide which tool to use depends on the size of your business and the number of leads in a given time.
The top product is Salesforce.
This is the number one Customer Relationship Management (CRM) tool that thousands of companies use to manage their leads. This platform will cost you, and prices start at $25 per month and run up to $300+ per month depending on which tools you want to utilize.
For large companies, this is the ultimate CRM tool. With an array of products, Salesforce handles everything from lead management to analytics. There’s a free trial for anyone who wants to give this product a test run.
If you have a small team, try Zoho.
Free for up to three users, this platform can help organize and manage contacts for any sized business. This platform also provides a complete solution and boasts a great customer service staff, of which many small businesses have taken note.
For an app solution for your small business, try InsightlyApp.
This app is free and helps you track your contacts pipeline easily and efficiently. This app is incredibly easy for all team members to use – from marketers to project managers to CEOs, so small businesses and startups really flock to this tool.
Talk with your team to decide which platform is best to track your contacts. You want to remain very organized here so you don’t forget to contact someone or, worse, contact someone too many times with the same information.
Now that you have your contacts organized, it’s time to push them down the sales funnel. Let’s go in step-by-step to see the best way to do this.
How to Connect with Leads
Starting from the top, we have leads – people who do not know about your company but are in the target market. Some people think that you should automatically start selling your product, but that’s not the way you should go with this group.
Think about it this way – these people may not even realize they need your product at all. Maybe they are entrepreneurs and your product is an organizational tool that helps them keep track of meetings. These entrepreneurs may not realize that they even need help in this area. You’ll need to educate this group first. Address the problem they have first. Here, their problem is that miss their meeting schedules. You’ll need to then educate this group on how technologies can make them work more efficiently.
How Can You Reach This Group?
Right now you don’t have their emails or contact information, so you need to find where they like hang out online. If you’re trying to reach entrepreneurs, you’ll need to make sure you are on LinkedIn, technology blogs, Twitter, Quora, and other sites that offer quality information about business.
What you want to share is educational content that relates to them. Maybe write a byline for a technology publication on how it’s difficult for entrepreneurs to keep up with tasks or how the holiday season can impact productivity.
You want to post on social media about these topics so they begin to see you as an expert on this. This is building your credibility and getting you on their radar. You should be posting this already on your social sites, so make sure you are on the correct sites. You’ll need to be exactly where your target audience is, so don’t waste your time on networks that they do not frequent.
What You DON’T Want to Do?
Don’t immediately go for sale. Remember, they still have to go pretty far down on the funnel, so they are not ready for a sales pitch. You don’t even need to mention your company’s name at this point. All you are doing is addressing that there is a problem and you’ve a solution.
Using the right hashtags or forums, you can get these people to visit your website. And once they are on your website, guess what? They are now Prospects.
How to Connect with Prospects
Now the potential customer is aware of your company, so you want to let them know you can solve a problem they’ve. If they are entrepreneurs, most likely they have a busy schedule and have in the past missed meetings.
You need to capitalize on this on your website, which means copywriting is key. You want to lead by telling the person how you can solve a problem in their life: “Never miss a meeting using our tool.”
You’ll need to use strong, power words that help drive your point home, and you’ll refrain from using any fluff. You should be able to give your value proposition in just one line.
You’ll need to use strong, power words that help drive your point home, and you’ll refrain from using any fluff. You should be able to give your value proposition in just one line.
What You DON’T Want to Do?
Do not bore the viewer. Your website’s design and copy are the key here. Your page load time is equally important. If any of that is off, you risk the viewer (and potential customer) abandoning your site and moving on (potentially to a competitor site).
You’ll need to make sure that you’re putting yourself in the head of your target market when designing and writing for your website. What will catch their attention? What will turn them off? Are all technical elements running smoothly?
All of that is key to pushing this prospect down the funnel. If you catch their attention and they stay on your website, you can convert them into a qualified prospect. Great ways to do this is though:
- Micro Surveys (asking why they are on your website)
- Live Chat (getting them to talk to your company representative)
- Offering Free Tools or Services (giving them a download link to an eBook or offering a free company analysis all in exchange for an email address)
To do this effectively, make sure that you’ve email subscription box on the site. Using a popup that offers a free white paper by giving an email is another way to move this potential customer down the sales funnel.
Because, no matter which lead generation tactic you use, if you get the email (or phone number or address – depending what you need), then you now have a Qualified Prospect.
How to Connect with Qualified Prospects?
So far so good, you have successfully pushed these customers down the sales funnel to the qualified prospects bucket. You’ll probably notice that your numbers get smaller and smaller as you go down, which is to be expected — not everyone is going to be a customer just yet.
Now that you have an email address or a contact information, there are certain ways you can approach this person to get them to go to the next level in the sales funnel.
Many people think this is the hardest conversion point (qualified prospect to commitment), so it’s important to have a well-defined strategy before moving forward.
Here’s where you want to connect more one-on-one (or at least attempt to do so) in order to give a more personalized approach. Tactics include:
- Phone Call: If the person leaves a phone number (and better yet a time of day to call), you can reach out to them via that medium. Since they left the number voluntarily, it signals they are interested and open to being chatted about your product or service.
- One-on-One Webinars or Tutorial: Especially for software products, offering a tutorial online is a great way to convert these qualified prospects into committed prospects.You can walk them through a certain element of your product and answer questions along the way. This also gets your more time with the potential customer so you can sway them towards your product.
- Targeted Email Marketing Campaign: Since you have the email address (and hopefully other information about this qualified lead), you can then begin an email marketing campaign setup to automatically email this group.You can introduce your company as well as send the educational materials that you sent to the “leads” group. You want to A/B test everything in the email: Subject Line, Copy, Image, Video, and Send Time/Dates. It’s important to figure out when and how you get the most clicks.
Using those tactics, you can push these people further down the funnel to the Commitment level. Maybe after your demo or tutorial, they said they would like to purchase the product. Maybe they replied to an email where you gave a promotion.
Now is when you have some sort of commitment to buying your product, so you can soon close the deal!
How to Connect with a Person that “Committed” to your Offering
You’re almost there!
You have verbal confirmation or an email from this person saying they would like to purchase your product. All that is left is getting them to actually pay to complete the sale. Or maybe this person has put some items in their shopping cart on your site, but then they clicked off the website. You’re pretty close, so you want to gentle nudge this group to buy the product or offering.
Most likely you have spoken to this contact, via phone, email, or chat, so you can follow up to see if they have any questions or concerns. Try these tactics:
- Email the Buyer and Ask If they Need Anything/Have Questions. Reach out to be helpful – not annoying. Ask the buyer if they have final questions or would like any other information. They could be on the edge of buying or not, so a friendly reminder of a promotion is a good way to get them to make the final purchase.
- Offer a Buy Now Option: You can give this person a small promotion such as free shipping if they purchase your product in the next 24 hours. This gives them a deadline and incentivizes them to purchase fast or miss out on the deal.
- Offer Another Tutorial/Demo: For confusing (and expensive) software, perhaps another member of their team wants to see how the platform works. Offer another free demo for more members of the team so they can see the functionality of your product.
You should also be running an automatic newsletter campaign for “abandoned shopping cart” users so they are reminded of the product that they almost bought.
After that, a portion of these users will buy the product and become paying customers!
But your work is not over yet! Just because the user purchased one time doesn’t mean you don’t need to be focused any longer. You’ll need to build this relationship to garner new sales.
How to Connect with Clients?
Congrats! You made the sale, now what?
Interaction with clients is an important part in the lead generation sales funnel. Companies that overlook this aspect often end up getting negative reviews online or on social media — it’s also a hugely missed opportunity!
There are many ways to connect with a client. You already have their contact information and you have an idea of what products they want.
Think about how Amazon recommends items accompanied with the items you purchased (for example, an extra charger for your new laptop or a case for your new tablet); they are essentially following up with existing clients to get them to purchase new products.
You can take the same idea to connect with your clients. Successful follow-up ideas include:
- Rewards Program: Sephora has a fantastic loyalty program that rewards current customers with beauty facts and products. The basic premise is the more they buy at Sephora, the more free items they can collect.
Special Discounts/Offerings: Customers like to feel special. So, it makes sense to make your customers feel unique by offering them free shipping and/or a special discount to the existing customers.
- Exclusive Offerings: If you’re launching a new product, give existing customers first dibs on it. They already like what you offer and your brand, and they will have even more incentive to make the purchase if they are given an exclusive offer with a deadline.
- Handle Complaints Politely: You don’t want a customer to start bad-mouthing your brand online, so if there is a problem, make sure your customer service staff handles it quickly and effectively. Never leave people hanging after they buy your product!
- Encourage Engagement on Social Media: Always ask your customers to follow you on your social pages and share their stories or experiences. This will begin your word-of-mouth campaign to drive more people to your website.
At this point, you’ve successfully completed the sales funnel! Great work!
It’s important to remember that sometimes people can move up in the sales funnel, instead of moving down, and sometimes they can disappear completely. If a qualified prospect needs a bit more nurturing, then move them back to prospects until they show more interest.
It’s OK if a person moves around in the sales funnel, the important thing is to keep them engaged and interested so that you’re efficiently able to address them at any level.
How TruConversion Can Help You Generate More Leads?
TruConversion is one-stop solution to all your lead generation woes. The platform allows you to see what exactly your visitors are doing on your site. You get to see your website and purchase process from the eyes of a website visitor which helps you figure out the best way to optimize their experience for all phases of their sales funnel journey.
It helps you identify, capture, and convert online leads into sales opportunities by providing, actionable, lead intelligence. TruConversion not only identifies anonymous website visitors, but also intelligently analyzes their interests and intent to enable a targeted sales approach. It identifies where prospects are in the buying process through sophisticated behavior analysis.
You can focus on lead nurturing programs resulting in better-qualified leads and sales teams can close deals faster and shorten the sales cycle. With Heatmaps, Micro-Surveys, and Form Analytics, you can see a significant improvement in the overall marketing and sales productivity.
Wrapping It Up!
Lead generation is a very important part of all companies’ marketing strategy. Being able to get information from a person visiting your website is vital to gaining sales, and in turn creating a strong word-of-mouth campaign.
Companies that cannot do this will have a difficult time building credibility and authenticity in the online space. To be able to turn your website into a lead magnet, you mustn’t overlook these tips as they’re easier to implement than you may have ever considered. It’s time for you to start capturing potential customers in new, enticing and exciting ways with your content.
- Remember to prioritize different elements of the lead generation campaign and also prioritize potential customers who show more interest in learning about your company. Target each level of sales funnel differently.
- Educate your leads through social media, blogs, and forums. Don’t immediately go for sale. Address the problems of your leads and let them know that you’ve a solution. Use strong, power words to attract your prospects.
- Combine lead magnets with lead generation and follow along the sales funnel to ensure a successful campaign to increase conversions.
- If there are certain elements that you are unsure about, always read up on best practices. When in doubt, there is most likely a technology that can handle anything you can’t or don’t want to handle. With hundreds of CRM tools easily available at your disposal, it’s all about finding which one suits you and your team’s needs best.
- When you write content always keep in mind how it will draw people to your website as that is the ultimate goal. Once they are on the website, think of ways to make it painfully easy for them to give your information.
- Just because a person does not purchase immediately, they are not a lost cause. Keep them in the sales funnel at the appropriate level and keep nurturing the relationship. Once they ready, they should know everything they need to about your product, and you can secure the buy.
- Use micro-surveys, live chat and free tools & services to connect with prospects. Use email marketing to connect with qualified leads. And when they’re committed to purchasing at your site, offer those discounts or free shipping to make the sale.
- Once you’re able to connect leads into clients. Do well to nurture the relationship. Attend to their complains in a timely fashion, reward their loyalty, offer special promotions and engage them on social media in order to encourage repeat purchase.
- No matter, what level of sales funnel are your visitors in, do well to keep them engaged and interested in your brand so that you’re efficiently able to address them at any level.