Customer behavior analytics are incredibly powerful … if you know how to use them. In this post we’ll cover the exact strategies we use to evaluate our marketing campaigns using these powerful tools.
The greatest mark of success for an e-commerce entrepreneur is the check-out page conversion rate. For this reason, shopping cart abandonment and conversion rate drop at the checkout page may be a bitter fact. When it comes to user experience, the best e-commerce websites create an online experience that causes visitors to fall in love […]