Heatmaps aren’t just a pretty data set. You can learn a lot from them and let me show you EXACTLY how I do it.
The combination of landing pages and customer behavior page data might confuse you, and you might be a little unsure how to apply the information! It’s easy to get quantitative data that tells you whether a page is converting or not. It’s a lot more difficult to try to find out why. The fact is, most […]
Do you remember the time when the best paid traffic sources for a business were ABC, NBC, and CBS? A simple time that consisted of three boring TV channels with the same content geared towards appeasing a mass audience. Or when a small business could be successful with paid ads in the yellow pages? Well, […]